Understanding and respecting the unique needs of leading real estate agents, their clients and consumers in general, The PRC Network is proud to offer both consumers and agents The PRC Network.

The PRC Network is a membership network of experienced, background checked real estate professionals.  To qualify for membership in the PRC Network, agents must meet specific criteria in seven key categories:

For the many consumers who view all real estate agents as the same, selecting a real estate agent has never been an effective or rewarding process. The PRC Real Estate Network was founded in response to the need to change the negative or indifferent perception that many consumers have regarding real estate agents. PRC will, for the first time, dramatically differentiate and distance the "top" real estate agents from others who are not as skilled, professional or dedicated to their clients.

PRC is confident that consumers, especially in today's more transparent marketplace, will embrace the opportunity to learn who the most proficient real estate professionals are. PRC provides an instantly recognizable brand and brand promise, enabling consumers to instantly identify those real estate agents who are among the most experienced, skilled and results-oriented in the marketplace.

According to the latest Harris Survey, Consumers have rated real estate agents are at the BOTTOM of their Survey.  PRC elevates the professionalism of its members, boldly allowing them to stand out.

We Can Change Consumer Perception by Offering an Alternative

Bluntly stated, the odds favor a Consumer having a Negative Experience during a real estate transaction. This is validated when the Consumers are reluctant to pay a sales commission.  Sellers have long seen the biggest value in a REALTOR® as their ability to put their home in the MLS.  As technology and home values have increased, commissions have gone DOWN.  Once a Consumer has a negative experience, the Consumers tends to settle for less-proficient real estate agents. When consumers settle for less, both consumers and top agents "pay the price."  The ONLY way to stop this insanity is to INCREASE THE VALUE of a REALTOR®.

PRC has identified that the number one problem for Consumers is their ability to hire a qualified REALTOR® because their marketing messages all sound the same.  PRC offers a benchmark that goes well beyond any one educational course or singular productivity achievement. Indeed, it is long overdue for top real estate agents to tap into a brand that encompasses the values that are universally accepted and instantly recognizable and revered by all consumers. This is the mission of all members of the PRC Network.

Real Estate Has Its Elite, Too

In a way to how elite athletes achieve all-star status in professional sports, the PRC Real Estate Network represents chosen ‘all-stars’ from numerous real estate companies throughout the United States and Canada.  In other words, buyers and sellers can choose you because PRC chose you.

Benefit to Consumers

PRC offers Consumers with a convenient method to first identify an Experienced REALTOR® and then to access a PRC Member Agent in their area.  And, that’s just the beginning.  Consumers can become a PRC Private Client™ and access a myriad of Benefits from a better way to buy and sell real estate as well as the ability to save up to $10,000.00 on the closing costs.

Regrettably, when consumers believe that all real estate agents are essentially the same, they are inclined to just settle for whoever charges the least. This profound lack of differentiation regarding how consumers view real estate agents also deprives real estate professionals of the same level of consumer respect and loyalty enjoyed by their contemporaries in other professions. Our mission is to help consumers establish a definitive loyalty to a PRC Member Agent like they have with other professionals.  Consumers can choose a PRC Member Agent and KNOW what they are getting or they can select from the 10 or 15 friends or acquaintances they have in real estate with unknown qualifications.

PRC is making it abundantly clear to consumers that the difference between real estate agents, as is the case in other professions, is actually...quite substantial.

To find out more call any of our Regional Directors or 1-949-489-9600, Extension 131.