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How Members and Consumer Benefit from PRC
The PRC Network offers consumers a wealth of benefits. Consumers have both knowledge of and access to those real estate agents who can provide them with the greatest value. In doing so, PRC will essentially protect consumers who will now become more cautious regarding how they involve underperforming, less experienced and unskilled real estate agents in their important real estate-related decisions.
By working with a PRC Network Member, consumers benefit from:
- Real estate decision-making tools and resources
-Exclusive PRC Network information on all real estate-related needs will be provided to consumers and clients of members in print and online.
- The seven following criteria that PRC Member Applicant’s must satisfy:
Experience. PRC Members must have a minimum of three ACTIVE years in real estate to qualify. They must also have worked in the area they want to served for at least three years.
Third Party Background Check. While most state licensing requires fingerprints and a Department of Justice check to ascertain CRIMINAL activity, PRC understands that most REALTORS® do NOT come from backgrounds (i.e.: school teachers, police, fireman, military, engineers, etc.) that foster ‘criminal’ activity. Therefore, PRC’s focus is on CIVIL Complaints, Arbitration and Disciplinary Actions by their Association of REALTORS®. Not only is this done in order to join the PRC Network, but PRC randomly performs these checks every year in addition to using information gathered by Client Survey’s in order to RENEW Memberships each year.
Results. Productivity is an important requirement for membership because it signifies to consumers that PRC Member Agents are among the upper echelon in real estate nationally and/or locally, in either volume or unit productivity.
Educational Attainment. While PRC favors Applicants who have earned at least one professional designation, ALL Members must complete the CSCA (Certified School and Community Advisor) educational and designation program. We believe there is a relationship between professional excellence and education, specifically when it comes to an individual's propensity for providing vital real estate information that will empower consumers.
Technology. PRC Member Agents must commit to providing consumers, on their individual business websites, consumer-relevant informational content provided by PRC and other sources. Information technology skills are a must in order to fully serve customer clients at all stages of the real estate experience. We also want to ensure that members become as financially prudent as possible through information technology efficiencies.
Commitment to Community. Candidates for PRC Membership must pledge to not only be consumer-centric, but community-centric, extending themselves beyond self-promotional accomplishments and demonstrating a commitment to bettering the community and its residents. PRC provides an array of tools to accomplish this requirement.
Because The PRC Real Estate Network is neither a real estate company nor real estate franchise, those who qualify for PRC Membership do not leave or change their current real estate company.
If you are already among the industry's leading real estate professionals...let PRC help you get the word out...and just as importantly, let's get the word out that the majority of your competitors are not among the industry's elite.
Informational Power: PRC is committed to provide each of its members with dynamic, rich, robust and relevant consumer-oriented real estate content and private label it just for PRC Members and their websites.
Marketing Your Differentiation: PRC Members receive print and online press releases, direct marketing materials, and a myriad of other vibrant and consumer-satisfying marketing and promotional resources. These resources will continue to promote member differentiation by better serving the informational needs of consumers.
PRC Member Directory (Online): Members will be featured on the PRC Real Estate website as members of PRC for networking and promotional purposes.
Meet the Press: PRC will inform international, national, state and local media outlets that The PRC Members are knowledgeable, successful and accessible to them when seeking expert real estate information and advice.
PRC’s Exclusive Mastery Coaching Program: The PRC Mastery Coaching Program will ensure that members who aspire to ongoing development are satisfied through coaching, webinars, brainstorming and networking opportunities-both formally and informally made available.
Consumer Decision-Making Tools: By providing consumers with PRC branded support content in the form of brochures (off- and online), etc., consumers will be compelled to look to PRC Members to help with their real estate transactional needs.
These dynamic materials will address the following consumer needs: Listing and Buying Information, Global Relocation, PRC Private Client Programs, "For Sale By Owners," "Expired Listings," "Foreclosure/Short Sales," "Selecting the Right Real Estate Agent," "Pricing Strategies" and much more.
To find out more call PRC Member Services at 949-489-9600 Extension 131.
What is The PRC Real Estate Network?
The PRC Real Estate Network is a select group of real estate professionals from throughout the United States who have met the PRC Background Check, and stringent series of various career qualifications and who are committed to the future development of their professional skills and services to the consumers and the community they serve.
How are members chosen?
Prospective members qualify on the basis of 5 criteria:
Third-party Background Check
Experience
Results
Time in Marketplace Served
Commitment to Community
Education
Technology
Why is a Background Check a requirement for membership in PRC?
While most state licensing requires fingerprints and a Department of Justice check to ascertain CRIMINAL activity, PRC understands that most REALTORS® do NOT come from backgrounds (i.e.: school teachers, police, fireman, military, engineers, etc.) that foster ‘criminal’ activity. Therefore, PRC’s focus is on CIVIL Complaints, Arbitration and Disciplinary Actions by their Association of REALTORS®. Not only is this done in order to join the PRC Network, but PRC randomly performs these checks every year in addition to using information gathered by Client Survey’s in order to RENEW Memberships each year.
Why is 'Experience' a requirement for membership in PRC?
All agents must have at least three (3) years ACTIVE experience to qualify for PRC. Additionally, PRC requires that the Applicant live in the general area they are serving for a minimum of three years. We believe that, in general, the more experience a professional has, the more knowledge they acquire. To consumers in the selection process, this knowledge becomes an important part of both their real and perceived value of a real estate professional.
Why is 'Results' (productivity) a requirement for membership in PRC?
Productivity is an important requirement for membership because it signifies to consumers that PRC Members are among the upper echelon in real estate nationally and/or locally, in either volume or unit productivity. We believe that production should be a leading indicator of why consumers should select a PRC Member Agent for their real estate needs.
Why is 'Education' a requirement for PRC?
We believe there is an important connection between professional excellence and education, specifically when it comes to an individual's propensity for providing vital real estate information that will empower consumers. We also believe that consumers have an immediate respect for a real estate professional's educational accomplishments. Educational requirements for all members increase the status for exclusivity and PRC as a brand, increasing overall value proposition for each member and, therefore, the PRC Network as a whole.
Why is 'Information Technology' a requirement for PRC?
Information technology skills are a must in order to fully serve clients at all stages of the real estate experience. We also want to ensure that members become as financially prudent as possible through information technology efficiencies.
Why is 'Commitment to Community' a requirement for PRC?
In order to produce the utmost respect from consumers, PRC Members must extend their essence beyond self-promotional accomplishments and demonstrate a commitment to bettering the community and its residents. Moreover, we believe that a commitment to the community is indispensable to marketing and selling the benefits of the community. Candidates for the PRC Real Estate Network, therefore, need to be not only consumer-centric but community-centric. Through its various relationships, PRC will provide community-related information to PRC Members in order to strengthen this effort.
Why was PRC in Real Estate formed?
Our founder, Stephen O’Hara credits his personal success in the real estate industry to having developed a method or program that would create greater respect from consumers. Another reason PRC was created was to raise consumer expectations by encouraging consumers to become more selective when choosing their real estate agents. The PRC Real Estate Network believes elevating consumer expectations is a byproduct of elevating real estate professionalism.
Who is PRC?
Founded in the early 1990’s as a means to set Founder Stephen O’Hara apart in his personal real estate practice, PRC was formally incorporated in 1999 as a California corporation. In 2004 formally decided to expand PRC outside of Orange County and the daunting task of converting ‘local to national’ began.
PRC was designed ‘By REALTORS® for REALTORS®. The executive team comprised Chris Pollinger, President, Dennis Rosvall, VP Regional Development, Tom Polander, VP and Judy LaDeur, VP have methodically assembled one of the best, most caring teams in the real estate industry who have designed PRC to help better agents take their real estate practice to the next level using a Consumer-driven business model. Like Stephen, each member of the Executive Team has a strong real estate background.
From its national headquarters in Newport Beach, CA, PRC fulfils its promise to 30,000 REALTORS® through 300 Regional Directors, each who have the responsibility of supporting and coaching 100 REALTORS® in their Region.
Unlike most other programs for REALTORS®, PRC limits the number of agents who can participate to ONE AGENT PER 5,000 Households. This gives the PRC Member Agent a marketing edge that their competition simply cannot complete against.
In order to offer the best chance for success to its Member Agents, PRC delivers its services through its Regional Directors.
Who is Stephen O’Hara, Founder and CEO
 At age 12 Stephen O’Hara, was named one of America’s youngest entrepreneurs, and in 1980 he was named to the ‘Franchise 500’ list by Entrepreneur magazine. Never content to rest on his laurels, Stephen continues to re-invent himself and the way he does business. When he received the RE/MAX Lifetime Achievement Award in 2004 he was also stunned to learn that he ranked #14 from amongst the 106,000 RE/MAX agents worldwide.
He is often asked to share his story and he is happy to acquiesce, explaining that his life’s work is one of passion, unconditional love, patience and a history of turning ‘scars into stars’. His life story includes bankruptcy, the heart-wrenching, wrongful, loss of life of two close family members, wrong partners, and yes...yearly sales in excess of $55 million! With a career sales total of over One Billion Dollars, Stephen was propelled into real estate sales history when he became one of only 25 REALTORS® to be featured in the popular book, BILLION DOLLAR AGENT (Kantor).
Stephen has paid his dues. He has started and owned businesses on both a local and national level, including several national brand real estate offices where he recruited and mentored over 500 Associates. Stephen has a strong sense of marketing and communications skills. His academic background includes law and accounting as well as a strong background in franchise/licensing. He has an unwavering belief that success follows when you take care of the consumer. In fact, it’s the cornerstone of his entire business career. And, it’s worked.
Stephen is a visionary who provides a vital link between the administrative and marketing/sales functions. He excels in being able to think and communicate in two very distinct styles: globally and linearly. It's that extraordinary ability to take lofty visions and bring them down to earth that makes him an invaluable resource. Strategic planning wrapped in wisdom and understanding is the talent for which Stephen is best known.
Through the years, Stephen has had the pleasure of talking to agents nationwide. REALTORS® always ask Stephen to explain "how" he works. In his own words, Stephen says, "If you are interested, I’m happy to share every secret I have with you. My personal dream would be fulfilled if every REALTOR® cared about serving the Consumer first." And finally, be passionate about what you do, and success will follow!
How is PRC different from other organizations like Top 5, CRS, CRB, e-Pro, and others?
PRC is not associated with any other real estate company or industry association, course, award, credentials, or designation, yet honors each for their own totally distinctive value and prestige. PRC does accept a variety of other industry brand and brokerage course achievements, certifications and designations as a way of satisfying the professional education requirement for PRC. Perhaps the biggest difference is the fact that PRC is your MARKETING PARTNER. We don’t tell you that you ‘need’ something that you have to figure out, WE PROVIDE IT. Using our one-on-one coaching, SOI (sphere-of-influence) Building Programs, Relocation, Listing, Buyer and Private Client™ Program, we actually get into the art of making deals – not just ‘rhetoric’. Perhaps the most compelling difference is that the PRC brand is anchored in third party credibility, family and experience, which is immediately suggestive of superior real estate success.
What if I meet some of the criteria for PRC but not all of them-can I still become a member?
No, but we will inform you of the steps that are required in order for you to become eligible. We encourage all earnest real estate professionals to complete the application regardless of their assumed level of potential acceptance.
What type of content will you provide to PRC Members?
All phases of the consumer real estate continuum-from buying and selling to renovating or investing – is addressed in the PRC content, including: buying, selling, home improvement, financing, relocating, FSBO, selecting an agent, short sales, conducting seminars, and ongoing, consumer-relevant information.
Who runs the PRC Real Estate Network?
PRC is responsible for the ongoing support, functionality and administration of the PRC Real Estate Network as a whole, but views its network's members as strategic partners. PRC also relies heavily upon all PRC members for input on the network's procedural and implementation needs.
Why should I join PRC?
You should join PRC because it is the ONLY Agent Centric System which actually combines product and materials with coaching and theory. It is the number-one way to better express your real-estate related achievements and professionalism to consumers. Research reveals that top producers have little problem impressing consumers once they meet them; PRC alerts and informs the consumer about your status before you meet them. We like to say that PRC will help you meet people you don’t know yet. PRC is also an exceptional method for increasing your value to consumers by providing them with relevant real estate information. Your well-deserved PRC Real Estate brand and status will help you gain more customers and clients. What's more, its informational resources will help you maintain those clients by serving their ongoing real estate informational needs. PRC will position you to be the “Go To” real estate professional in your community.
Why did PRC form PRC as opposed to other real estate organizations, associations or coaching companies?
While PRC uniquely appreciates and supports the role of real estate companies, training organizations, national, state and local boards and associations, simply stated, they offer their services to ALL Agents. You will never hear an ad from NAR that says we have 1.3 Million REALTOR® Members, but, here’s the name of the 30,000 that meet ‘such-in-such’ criteria. Nor will you hear any of the real estate companies (franchised or independent) offer the consumer a way to separate the experience from the not so experienced agents. As an independent resource, PRC can separate the experienced from inexperienced agents.
Why do you believe the PRC Real Estate Network is the premier industry group for agents?
For four reasons: 1. The unique caliber of the PRC Membership. 2. The leading coaches and facilitators that participate in the network. 3. The enormous advantage of having strategic partnerships with well established companies and one national Fortune 200 company. 4. Members want to celebrate their richly deserved status with fellow elite achievers.
How does PRC help grow my business?
Answer: 1. Better branding 2. Exclusive Listing and Selling Programs. 3. Better information 3. Better networking 4. Better ideas & strategies 5. Better ‘sticky’ website content. Not only do we provide the brand but we provide all of the tools necessary to help you implement the brand into your marketing.
How does PRC affect my primary and profoundly important relationship with my company?
PRC provides you with more opportunities to extol the considerable virtues, resources and consumer benefits that your company provides. PRC is designed to complement your company's brand, programs and systems. Simply put, PRC will get you up to bat more so you can put your company's equipment to more and better use.
How does PRC help me from a time-management standpoint?
PRC provides you with a more time-efficient and cost-effective way to inform clients and consumers.
How is PRC different from other educational organizations or real estate company elite agent-type programs?
PRC is not NAR, a state or local association, or company-based association program. PRC is monumentally different than any other professional network, educational designation/certification, or coaching program because it uniquely integrates an exclusive (by selection criteria) network of leading professionals who will be distinctly powered with the information, marketing materials with a common brand and the third party credibility of PRC. PRC is comprised of outstanding real estate professionals who may or may not be involved in several other organizations and/or coaching programs that serve a very noble yet different need.
How is PRC promoting the PRC Network?
Unlike many company’s who promote via a national call center, or ads in industry magazines, PRC offers its members the support of a Regional Director. PRC has divided the USA into 300 regions that will each work with about 100 Member Agents. While we invite agents to apply to PRC directly for membership. Most of our members are INVITED to join by our Regional Directors who actually live and work near our Members.
How do home sellers benefit from working with a PRC member?
In addition to the PRC Third-Party Credibility that Background Checks and stringent membership standards provide, Home sellers benefit in several ways: 1. Sellers have access to more buyers through PRC Global Relocation. 2. The PRC Certified Home Program enables home sellers to set their home apart from other listings. 3. Home Sellers quickly and easily identify a highly qualified, results-oriented, consumer-focused real estate professional. 4. Home sellers can become a PRC Private Client™ and enjoy savings of up to $10,000.00 on their closing costs. 5. Sellers will become better informed and educated regarding what they should expect and demand through the informational content provided to them by their PRC Member Agent. Home sellers working with a PRC Member will be better prepared to make important decisions surrounding the sale of their home.
How will home buyers benefit from working with a PRC Member?
In addition to the PRC Third-Party Credibility that Background Checks and stringent membership standards provide, Home Buyers benefit in several ways: 1. Buyers have access to more buyer-specific services through PRC Global Relocation (even though the buyer is NOT relocating outside their area. 2. The PRC Certified Home Program enables buyers to buy a home that has been inspected by one of PRC’s 18,000 inspectors and has a 12-month home warranty included in the purchase. 3. Home buyers quickly and easily identify a highly qualified, results-oriented, consumer-focused real estate professional. 4. Home buyers can become a PRC Private Client™ and enjoy savings of up to $10,000.00 on their closing costs. 5. Buyers will become better informed and educated regarding what they should expect and demand through the informational content provided to them by their PRC Member Agent. 6. Home buyers working with a PRC Member will be better prepared to make important decisions surrounding the purchase their new home.
How will consumers not currently active in the market benefit from the PRC Real Estate Network?
All consumers will benefit by having access, through PRC Members, to consumer-centric real estate information. This information will focus on their non-transactional needs, thereby increasing the likelihood that they will select a PRC Member when a transactional need arises. Before the creation of PRC agents had been "farming" but planting the wrong seeds. While all leading agents strive to create customers for life, until now, they have never been equipped with the consumer-rich resources that PRC uniquely provides.
How can I promote the value of my PRC Membership to consumers?
PRC has developed a comprehensive marketing and promotional plan that will be provided to all PRC Members (included in membership). These multi-faceted and strategic marketing and promotional systems include the use of both offline and online resources, such as: direct mail; e-mail and press releases. Additionally, PRC Members will be provided with two community programs in order to expand their SOI (sphere-of-influence).
Will PRC provide media distribution to regional, national and local newspapers along with other media outlets?
Yes, informational releases is produced and distributed on a weekly basis.
Will membership fees be the same each year?
For the first three years, annual membership fees for the PRC will be fixed. After this time period, we do expect increases in accordance with rising operating expenses as PRC Membership grows.
Is there a PRC member-to-member referral program?
YES. In addition to your existing company programs, PRC strongly urges its Members to use another Member for their referrals.
Will there be any exceptions made for agents with less than three (3) years experience if they satisfy the production, educational, community, and other requirements and commitments of the PRC Real Estate Network?
Regrettably, no, as the integrity of membership and continued membership must be maintained at the highest degree possible.
Is PRC a franchise?
No. PRC is not designed to compete nor conflict in any way with the essence or role of any real estate company, brand, franchise or broker.
Is PRC a real estate company?
No. That is not the objective of the PRC Network.
Will PRC compete with my brand/broker?
No. In fact, many of the industry's leading real estate brokers and owners have recommended their top agents to us, which is a demonstration of their support for PRC.
Is there an exclusivity or can anyone who qualifies join?
Yes. This is another major difference in PRC and other programs. PRC limits the number of agents that can use the PRC brand to one agent per 5,000 Households. We do NOT want to saturate the marketplace. Note: We will not be defining nor limiting the GEOGRAPHICAL territory that members will serve.
Are there standards for continued PRC Membership?
Yes! In addition to annual Background Checks and customer satisfaction surveys, 1. Members must continue to meet productivity standards. 2. Members must demonstrate an ongoing commitment to PRC by participating in educational activities, such as webinars and community meetings. 3. Members must demonstrate that they are actively providing leading real estate information to their consumers and clients. 4. Members must consistently score high on CSI Surveys.
Does PRC provide training and/or coaching for members?
Yes. PRC relies heavily on its Mastery Coaching which focuses on teaching members how to implement and get the most out of PRC’s proprietary system. PRC Members will also benefit from a wide range of success strategies from their peers in the network, along with the wisdom of various coaches and trainers involved in the program,as well as their local Regional Director.
Does my participation in PRC count toward CE credits?
No. PRC is not an educationally based organization; it does, however, as part of its membership criteria, require that candidates have and continue to participate in industry education programs.
Can I receive compensation for bringing in additional members to the PRC Network?
No, there will be no compensation paid. The central purpose in becoming a member of the PRC Real Estate Network is to sustain and/or significantly increase your compensation by receiving the tools to generate increased business from a larger and more satisfied consumer/client base.
How Much More Business Can I Expect as a PRC Member?
Like getting fit or weight loss, your success will be commensurate with the effort you make. One of the first things we will do is help you analyze your business. Our focus will be on marketing, production and goals. Based upon our findings, PRC will help you create a business model using your PRC Membership to achieve your business goals. Most of our Members are looking for a reasonable increase in their business. For instance, someone currently doing $100K in Gross Commissions wants to go to $150K or $200K. An Agent who is doing $300K wants to get to $500K. These are fair goals and we help you get there.
How can I join the PRC Real Estate Network?
You can apply for PRC membership very conveniently, either online, by mail or by calling our toll-free number. Please see the membership application included in this brochure.
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