
PRC Helps People Find a Real Estate Professional They Can Trust™
But…
Before PRC can help people find a Real Estate Professional they can trust, PRC has to identify Real Estate Professionals who can pass the PRC ‘Mom Test’ along with an extensive background check. Only then can a Real Estate Professional become a PRC Council Member™. PRC is NOT a real estate company however, Real Estate Professionals who are with the PRC network represent some of the finest real estate companies in North America.
Real Estate Professionals chosen, approved and certified by PRC use their role as a PRC Council Member™ to help take their business to the next level. In fact, if you use the tools and coaching as PRC recommends, you can expect to increase your opportunities for buyers and sellers by as much as 63% by the end of your first year at a total cost to you of less than $13.00 per day! PRC is serious about your success.
PRC knows that most consumers depend on the reputation of the ‘brand’ or a ‘third party’ to give their stamp-of-approval on the product or service you are interested in using. Do you prefer a hotel that has a AAA® one star or five star rating? How about where you eat? Is it important to know that Zagat® validates the quality of the food and dining experience? Most of us find the ratings given by Consumer Reports® or J.D. Power® important or very important before we purchase various products and services. Consumers look to PRC to find a Real Estate Professional they can trust.
To be clear, PRC isn’t for all agents. For instance, if you haven’t been in the business or lived in the area you serve professionally for at least three (3) years or more, you will NOT be considered for Council Membership. In fact, PRC will only license one agent per 5,000 households – about one per most zip codes – to use the PRC Brand and System.
Our message to consumers? “Hire any Agent and take your chances or hire a Real Estate Professional certified by PRC and buy and sell with confidence.”
PRC embraces a consumer centric culture. According to a recent Harris Survey® where consumers were asked to rank various occupations Real Estate Professionals came in LAST! Sadly, the consumer image of experienced real estate professionals suffers predominantly because of the INEXPERINECED agents. And, this is where the Professional Realty Council, Inc. (PRC) comes in. Only 3% of all Real Estate Professionals will be approved by PRC.
Has your income hit a plateau? Do you need to ‘jump start’ your success? Every seasoned agent knows that ‘setting themselves apart’ is one of the most important elements to their success. According to national surveys conducted by NAR, 74% of your business will come solely from your SOI (Sphere-of-Influence). Sadly, the business you are generating right now from your SOI is about all you will produce - unless you can harness the secret of attracting an endless supply of willing and qualified clients to radically grow your future SOI through turn key business systems that are tailored to your market, your business, and most importantly, your core values.
Think about it - compete like there is no other competition and write the rules everyone else has to play by and they are all designed to highlight your competitive advantage. Although I’ve been a Real Estate Professional since 1976, I have used components of the PRC System since 1988 in Southern California to generate seven figure annual commissions. Simply stated, it works.
Our message to consumers? “Hire any Agent and take your chances or hire a PRC Member-Licensee and buy and sell with confidence.”
You can take the first step to the Next Level by completing a short application. Once PRC receives your application, we’ll give you a call and talk to you about where you are now, where you want to be and how we can help you get there. Traditional real estate marketing is ‘old school’. Once you become a Member-Licensee, you’ll be able to use the Million Dollar Marketing Program and Value Proposition that I personally guarantee will help you set yourself apart from your competition as well as secure your position in any marketplace.
The Next Great Real Estate Market has begun and there is a growing divide between agents who control the market and those who do not. The question is: Are you ready to become a PRC Candidate so that you can take advantage of this great opportunity to launch your business to the next level? It’s easy, it’s affordable and it all begins with you clicking on the GOLD BUTTON on the upper right of this page and completing our License Application TODAY.
There will be a Real Estate Professional certified by PRC in your community. Will it be you or will it be you competitor?
Warmly,

Stephen O’Hara
Founder and CEO